Podcasts reach a different audience than text-only content. The text is for your reading audience. Audio and video are for your audience to listen and watch. Did you know that most podcasts are played on a computer and not a portable device? It’s true. Using audio or video podcasts to expand your reach and create a special connection with potential customers is a great way to increase your web presence.
Just to ease your mind, let me share with you how it works for an audio podcast: 1) create / edit audio using the software 2) upload audio files to webhost or other media hosting service 3) use blog or other service to add l ‘audio file automatically to RSS feed 4) Tell the world about your podcast RSS feed
Content delivered via audio or video brings much more traffic. It’s because that type of content can be distributed to include a completely different group of consumers, those who like to get content through a medium that can be downloaded to a mobile device. Want to know why I like to offer video tips? It’s because I can include a slide or two advertising my business or the launch of a new product or service. Whenever I offer new free training, I include this information in my next video tip. I always see a spike of people signing up to my site when that podcast goes live. You can do something similar with audio only, instead you will record yourself as you say it.
When people hear your voice, they establish a connection with you. If they can watch you a demonstration of something, they see your knowledge and skills displayed right before their eyes. You commit to them, even when you’re not around. This is very powerful stuff.
Is there anything stopping you from starting a podcast about your business? For most people, it’s the lack of good things to podcast about. Fortunately, it’s not as difficult Google Business Podcast as you might think to come up with great ideas for a business podcast. Here are fifteen ideas that will get you started, but don’t stop there. These fifteen things aren’t all great business podcast ideas out there.
1. Interviews on a topic related to your industry or business – Talk to experts and get their opinion on important issues that affect your industry.
2. Group Discussions: Record a group of people on a conference call discussing a specific import topic for your company and customers.
3. Tutorial – Students can download them for future reference, learning topics that are important to them. It also works well for coaching sessions.
4. Announcements: Inform your listeners of new upcoming services, products or courses.
5. Testimonials – Allow your customers to call you and tell you what they love about your product or service. These can then be included in your podcast. There’s little more powerful than hearing a real customer talk about what you’ve done for them, especially when it comes to converting potential customers into customers.
6. Interactivity – Ask your listeners a question during your podcast. Offer a call line that will send you the calls as attachments via email, then use a free conversion tool like Audacity to convert those wav files to mp3. Those files can then be put together and uploaded to your podcast, so callers can make suggestions on things they would like you to cover and issues they want to hear about.
7. Regular discussion of targeted business topics – Do this daily, weekly, monthly or on any schedule you prefer. Just make sure you stick to that schedule as closely as possible.
8. Industry News – Regular discussion of industry or business news can also be effective. Use Google Alert to make sure you can get the latest information based on your favorite keywords and you’ll have instant content for your podcast.
9. Newsletters – A podcast is a great way to deliver an online newsletter. Allow each episode to focus on one or two articles and make your newsletter that much more exciting.
10. Stand out – Your podcast is also a great way to tell listeners what’s different about you and what makes your product or service better than what your competitors have to offer.
11. Case Studies: You can talk about specific cases where your product or service has helped customers. This allows your audience to understand what you can do for them on a more personal level. Also consider a recorded interview from a client.
12. Your background – Your listeners want to know more about you. Discuss your business goals, background and ispi