Your brand needs to look effective, elegant, different and simple. It should be different from your competitors. Your brand design should create a lasting impression, anyone who sees it for the first time. So your branding should be different, impressive, original and simple.
It is very important that you choose an appropriate design for your company logo as it would represent your business. Therefore it is very important that your designer is creative. The main idea is that the concept and design that is chosen for your brand must be unique and different, as it helps to reflect a difference for your business.
Brand design categories
Disadvantages and advantages of each category
1) Text: It is the most popular and very recognizable category, but most of the time it is difficult to create the innovative text style.
2) Illustrative: This type of branding actually represents illustration and is best suited for businesses with identifiable services and products. But the downside comes, as it takes more time to design it.
3) Iconic: these are actually simplified brand identity design graphics that reflect the particular product or company. The main advantage is that it is quite easier to embroider. It normally requires text to accompany the image. If the icon had been made with many details it would not be easy to embroider it. The company that becomes very popular can only be recognized by an icon.
Advantages of brand identity design
1) Brand Image: Branding helps you get a brand building or image for the company and website.
2) Corporate identity: Gives your company and your business corporate identity design, and obviously helps to present your company in a better way. It helps to advertise it in a better way. Therefore, not only the media will know your company by brand, but also the targeted customers who look at your ad.
3) Company size: The branding design makes the company look bigger and helps create an image
4) Competition: Your brand design explains the philosophy and vision of your business that actually helps you stay away from your competitors, so an attractive brand design would make you look different from your competitors.
The author has extensive experience in corporate identity design